We are looking for a data-driven, scrappy, and collaborative PLG Manager to build our growth engine from the ground up. You'll be architecting how users discover, adopt, and eventually pay for our product. You will be the glue between Product, Marketing, and RevOps, ensuring that our "self-serve" motion is as frictionless as possible.

Core Responsibilities

• Program Foundation: Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
• Product Collaboration: Work closely with the Product team to optimize the onboarding flow, reduce Time-to-Value (TTV), and build in-app triggers that drive virality and expansion.
• Lifecycle Mastery: Partner with Marketing to build automated, behavior-based messaging (email, push, in-app) that nudges users toward key activation milestones.
• RevOps & Data Integrity: Collaborate with RevOps to ensure our tech stack (e.g., Segment, Mixpanel, HubSpot/Salesforce) captures the right data to trigger sales-assist motions (PQLs) when a self-serve user is ready to upgrade.
• Experimentation: Run continuous A/B tests on pricing pages, sign-up flows, and gated content to maximize conversion rates.

What You Bring

• 4+ years of experience in Growth Marketing, Product Management, or Growth Operations—ideally within a SaaS environment.
• Analytical Rigor: You are comfortable in SQL or data visualization tools (Tableau/Looker) and can tell a story with numbers.
• Technical Fluency: You understand how APIs, webhooks, and tracking pixels work. You speak the language of "Product" and "Engineering."
• The "Growth Mindset": You are comfortable failing fast. You'd rather run 10 small tests than spend six months building one "perfect" feature.
• Cross-Functional Leadership: You know how to influence teams that don't report to you to get growth experiments on the roadmap.
• Demonstrates strong automation and AI capabilities and AI fluency.

Application process