Deputy Brand Manager – Bershka Ireland (Retail Area Manager)

Full-time | Field-Based Role

Must have the right to work in Ireland

Reports to: Brand Manager Bershka UK & Ireland

About the Role

We are looking for an experienced multi-site fashion retail leader to oversee Bershka stores across Ireland. This is a field-based role focused on supporting store teams, driving commercial performance, and ensuring our brand standards are delivered consistently.

This role suits someone who is passionate about people, product, store execution, and commercial results in a fast-paced retail environment.

This is a retail operations leadership role — not office-based position.

Key Responsibilities

Commercial & Sales

• Lead sales performance across all stores
• Analyse product results and guide teams on commercial and visual adjustments
• Implement and adapt commercial strategies to the Irish market
• Monitor competitor activity and identify commercial opportunities
• Deliver workshops that improve sales and elevate customer experience

Retail Operations

• Ensure strong daily store operations, replenishment, delivery flow and stockroom organisation
• Optimise payroll productivity and KPI performance
• Support loss prevention strategy to achieve shrinkage targets
• Maintain high standards in store presentation, structure, and lighting
• Ensure compliance with health, safety, and operational policies

People & Leadership

• Coach and develop Store Managers and future leaders
• Build strong succession plans across all stores
• Partner with HR on staffing, training, wellbeing and performance
• Support recruitment decisions for management roles
• Promote an inclusive and high-performance culture in every store

Experience Required

We welcome applications from candidates who can demonstrate:

• 2+ years’ experience as an Area Manager or multi-site manager in fashion retail
• Strong commercial awareness and decision-making skills
• Hands-on experience leading store operations and teams
• Experience with KPIs, , stock, and P&L levers
• Ability to coach and develop managers across multiple locations
• Experience adapting global brand strategies to local customers
• Knowledge of Irish retail operations and employment standards
• Passion for fashion, trends, and customer experience

What You Bring

• A collaborative and supportive leadership style
• Strong communication and organisational skills
• Confidence analysing data and reacting quickly
• Curiosity, initiative, and problem-solving ability
• A focus on team development and store experience

Who Should Apply

This role is suitable for experienced multi‑site leaders in fashion retail.

Experience and Qualifications

• Minimum of 2-3 years’ experience in senior multi-site retail management roles, with a proven track record of delivering commercial results in fast-paced, complex environments.
• Demonstrated 360° business acumen: must show hands-on experience across sales, operations, people/HR, commercial strategy, and financial management.
• Experience must include direct responsibility for P&L, commercial planning, and execution of brand strategies at a national or international level.
• Proven ability to lead, coach, and develop large, diverse teams across multiple locations, with a focus on succession planning and talent development.
• Strong background in driving operational excellence, optimizing processes, and implementing innovative solutions in retail.
• Experience in managing cross-functional projects and collaborating with senior Leaders(e.g., product, HR, finance, loss prevention, visual merchandising).
• Advanced knowledge of UK and Irish retail markets, including regulatory and employment law.
• Experience in competitor analysis, market intelligence, and adapting global strategies to local market needs.
• Only candidates with a demonstrable record of high-impact leadership and holistic business management will be considered.

Skills and Attitudes

• Strong sales and commercial acumen.
• Ability to motivate teams, instil accountability, and deliver results.
• Strategic thinking and forward planning.
• Fashion and trend awareness

• Leadership skills with the ability to set goals and performance standards.
• Market analysis skills and the ability to react to competitor activity.
• Initiative and problem-solving abilities.
• Excellent interpersonal and communication skills.
• High numeracy and analytical skills.

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