Apply Digital Reviews

3.8

69% would recommend to a friend

(135 total reviews)
avatar

Dr. Ali Alkhafaji

77% approve of CEO

61% positive business outlook

Apply Digital has an employee rating of 3.8 out of 5 stars, based on 135 company reviews on Glassdoor which indicates that most employees have a good working experience there.

Reviews by job title

135 reviews
2.0
1 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Interesting arrange of clients in different verticals Strong camaraderie among delivery teams. The people doing the day-to-day work are supportive, collaborative, and generally willing to help each other succeed. The incentive to use Agentic FW push people across domains to learn about LLMs and the company pays for good tooling

Cons

AI has gone from being a useful tool to becoming the company’s entire personality. There is a constant stream of language around “agentic” frameworks, AI transformation, and the future of delivery, but when you ask what those phrases actually mean in practice, the answer often feels like AI slop wrapped in corporate language. Some managers, architects, and senior leaders are extremely difficult to work with. There is also a noticeable hierarchy in how people from LATAM and other lower-cost regions are treated. The work expectations are global, but the respect and compensation are not. Salaries in these regions can feel absurdly low compared to the level of responsibility and pressure being placed on people. Clients are drying up, because of ehm reasons projects are drying up, leaving the whole company with some large boring accounts to survive. Remote work does not automatically protect people from toxicity. Some people manage to make even remote environments feel tense, political, and exhausting. Engineering is under pressure because management seems to believe AI magically multiplies capacity. There is a growing expectation that one engineer can be stretched across several accounts while still delivering at high speed and high quality. Asking for focus, proper planning, or breathing room can be treated like a problem, especially by PMs who are under pressure themselves.

1.0
30 May 2026
Recommend
CEO approval
Business outlook

Pros

- friendly coworkers all over the world. the real people doing the code doing the qa doing the copy. they are great. - culturally diverse coworkers - remote - new CEO *might* change things now that the two founders have been booted out. im giving him a neutral review because he only just started but i was about to give him a thumbs down because he posted that bogus 5 star review after barely any time on the job. gautam deserves a thumbs down if he was still there. - ragnarok team. its a shame they got sucked into apply but those people are great - youll get better at prompting and using claude

Cons

- zero job security. you can be fired or layoff without any notice. overnight. lots of senior staff who have been with the company since the beginning were wiped out in the last 6-12 months. the investors don't care. they aren't willing to invest in people. even some of the vp's are "contractors". if you have to keep your vp as independent contractors what does that tell you? - there is currently a massive hacking scandal in latam, serious reputational damage to everyone involved. its blowing up. it led to lots of people leaving. cofounders both got shown the door. its super messed up. why do you think the entire e2x executive team resigned? theyre trying to keep it on the down low, nobody has to know :) it got sent to like everyone. - 'it's a big club and you ain't in it'. that's how the company works nowadays. its not meritocracy. its if youre friends with management and play ball. if youre new and question anything, you're not getting anywhere. you might even get a pink slip if you raise your voice too loud. they are always looking for reasons to cut people. - comp and benefits are weak. raises are hard to come by. we all know why though since the entire latam HR comp sheet got shared. its embarrassing how low the salaries are for colleagues in latam. it makes it impossible to get a high salary in NA because they can get 4-5 latam people for the price of one person in NA. - so long apply india. hired a bunch of indian staff that NA staff trained to replace themselves, then they shut down india because they cant afford that either. company is operating like its broke. imagine cutting india staff. thats how red the financials are looking. - management blames everyone except themselves. you see all these reviews from management lately that say the same thing? "things are changing fast", "we're in transition", "its a fast paced place, not for everyone". no what happened is that management was so blind to what was happening that they missed the boat and now they own a bunch of companies that don't make any money because they got lucky during covid with the rush to ecommerce. imagine buying a creative and design company in 2024 when AI is decimating design jobs and youre literally developing an AI tool that kills design budgets. they tried to buy the clients and the clients just moved in-house. - have I told you about taste maker yet today? do you have a moment to talk about our lord and savior kraft heinz? would you like to talk about taste maker? the entire business is build around a few big clients and their pivot to AI is just a rebrand of the taste maker thing they build for kraft. - the investors in the US that call a lot of the shots dont actually have any experience running an agency or and have no experience in dev work. they are now trying to rebrand apply as an AI company. AI this, AI that. "agentic!!!11"

2.0
28 May 2026

Used to be great, now toxic

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great rank-and-file people, good clients

Cons

Ruined by poor management and AI obsession

Viewing 1 - 3 of 135 Reviews

Glassdoor has 166 Apply Digital reviews submitted anonymously by Apply Digital employees. Read employee reviews and ratings on Glassdoor to decide if Apply Digital is right for you.