the company is broke, literally and figuratively. entire office wiped out. - Engineer Apply Digital Employee Review

1.0
30 May 2026
Recommend
CEO approval
Business outlook

Pros

- friendly coworkers all over the world. the real people doing the code doing the qa doing the copy. they are great. - culturally diverse coworkers - remote - new CEO *might* change things now that the two founders have been booted out. im giving him a neutral review because he only just started but i was about to give him a thumbs down because he posted that bogus 5 star review after barely any time on the job. gautam deserves a thumbs down if he was still there. - ragnarok team. its a shame they got sucked into apply but those people are great - youll get better at prompting and using claude

Cons

- zero job security. you can be fired or layoff without any notice. overnight. lots of senior staff who have been with the company since the beginning were wiped out in the last 6-12 months. the investors don't care. they aren't willing to invest in people. even some of the vp's are "contractors". if you have to keep your vp as independent contractors what does that tell you? - there is currently a massive hacking scandal in latam, serious reputational damage to everyone involved. its blowing up. it led to lots of people leaving. cofounders both got shown the door. its super messed up. why do you think the entire e2x executive team resigned? theyre trying to keep it on the down low, nobody has to know :) it got sent to like everyone. - 'it's a big club and you ain't in it'. that's how the company works nowadays. its not meritocracy. its if youre friends with management and play ball. if youre new and question anything, you're not getting anywhere. you might even get a pink slip if you raise your voice too loud. they are always looking for reasons to cut people. - comp and benefits are weak. raises are hard to come by. we all know why though since the entire latam HR comp sheet got shared. its embarrassing how low the salaries are for colleagues in latam. it makes it impossible to get a high salary in NA because they can get 4-5 latam people for the price of one person in NA. - so long apply india. hired a bunch of indian staff that NA staff trained to replace themselves, then they shut down india because they cant afford that either. company is operating like its broke. imagine cutting india staff. thats how red the financials are looking. - management blames everyone except themselves. you see all these reviews from management lately that say the same thing? "things are changing fast", "we're in transition", "its a fast paced place, not for everyone". no what happened is that management was so blind to what was happening that they missed the boat and now they own a bunch of companies that don't make any money because they got lucky during covid with the rush to ecommerce. imagine buying a creative and design company in 2024 when AI is decimating design jobs and youre literally developing an AI tool that kills design budgets. they tried to buy the clients and the clients just moved in-house. - have I told you about taste maker yet today? do you have a moment to talk about our lord and savior kraft heinz? would you like to talk about taste maker? the entire business is build around a few big clients and their pivot to AI is just a rebrand of the taste maker thing they build for kraft. - the investors in the US that call a lot of the shots dont actually have any experience running an agency or and have no experience in dev work. they are now trying to rebrand apply as an AI company. AI this, AI that. "agentic!!!11"

Explore other reviews about Apply Digital

5.0
21 Apr 2026
Recommend
CEO approval
Business outlook

Pros

I came into this role because I saw something rare: a team with genuine craft, right DNA core and a culture that actually cares about the work. That instinct has been proven right every week. The feedback we get from clients — consistently, across regions — is that our people show up differently. They set standards rather than just meet them. That's not something you manufacture. You either have it or you don't. We have it. The appetite for change here is real. When I said we were going all-in on AI, the organization moved. We rolled out Claude and Gemini to every employee, built a training framework around it, and launched our own AI orchestration platform all in the first month. I also genuinely enjoy the people. Across every region — EMEA, Americas, LatAm — I keep running into smart, driven individuals who take pride in what they build. That energy is rare and it's something I cherish.

Cons

I'll be honest: the pace we set is high, and I know that's not for everyone. We're in a transformation moment as a company, and we're asking a lot of our people. That's a real trade-off and we own it. We're also still growing into our global cohesion. We have strong regional teams but we haven't fully cracked what it means to operate as one seamless global firm. That's work in progress.

1
1.0
23 Apr 2026
Recommend
CEO approval
Business outlook

Pros

You gain exposure to new technologies and have the opportunity to work closely with well-known brands.

Cons

Leadership has no clear direction, and the culture revolves around blaming individuals instead of fixing problems. There’s a constant search for a scapegoat. I was burned out and had my PTO requests denied multiple times. When I finally managed to take one week off, I was fired the same week I came back. That alone says everything about how they treat employees. The company used to have a decent culture, but after acquiring another LATAM company, it went downhill fast. It’s now an unhealthy and unstable place to work.

7
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