There's very little room for personal and career growth, however this is vaguely talked about for everyone who works there. This never eventuates.
Business leadership is inconsistent, with projects and approaches changed dramatically very quickly. Where this could be seen as start up "pivots", if you're there for more than 6 months you'll see that the team never stick to an approach long enough to see results, and instead move onto the next new thing.
Though the business depends on businesses and Sidekicks, there is a general feeling of superiority around the office for not being a hospitality business, and not doing non skilled work themselves.
The pay rate will be competitive when you start, but pay raises and bonuses will be quickly set out of reach, and if you're there more than 12 months your salary will be far lower than the work out put expected of you, and you won't be earning your market rate.
At the end of the day, three of the main leaders in the business are related and nepotism in a small company spending someone else's money knows no bounds.
Culture talks the talk but doesn't walk the walk