Gap is an iconic brand that has been poorly managed. - Strategy Consultant Gap Employee Review

2.0
3 Dec 2008
Recommend
CEO approval
Business outlook

Pros

It's rare to find a brand that has so much brand recognition and heritage in American fashion. The employee discount is also great. Since Gap owns a tons of stores, there are tons of opportunities and challenges the company faces which makes for an exciting job. If you are interested in fashion and want to be in San Francisco, this is a great place to start.

Cons

Given poor performance for an extended period of time, morale is low and turnover is high, which means less retention of knowledge and inexperienced employees. The organization is very functional siloed, so different functional teams working in the same brand do not communicate or coordinate enough. There is also poor portfolio management, as all three brands have some overlap.

Explore other reviews about Gap

5.0
19 Dec 2025
Recommend
CEO approval
Business outlook

Pros

Great work atmosphere and culture Fun place to work Love the staff Great Benefits

Cons

Hours can be limited during slow times of year

1.0
30 May 2026
Recommend
CEO approval
Business outlook

Pros

Hourly rate is decent and pays weekly

Cons

Managers think they are above everyone even when they have as much potential as a goldfish in life. We are pushed to get customers to sign up for a store credit card which is one of the worst credit cards I’ve seen. Your worth at this company is dependent on how many credit cards you can get which is so dehumanizing. Horrible culture and company to work for.

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