Pros
Excellent company culture, very good internal policies and values. Crystal is a challenger on the space, rapidly growing in new markets and gaining good traction with both, public and private entities. The company is fully remote and decentralised, we have been gaining several relevant logos in the past 24 months and H2 '24 is looking very good. The company is structured in a way that we have direct access to the CEO, COO and Intelligence team, heavily focused on data quality and customer centric.
Cons
Being a challenger, you have to be keen and open to introduce the solution and acknowledge that some companies might already have a solution. As a decentralised company, you have to make sure that you communicate well and stay on top of the latest developments.
