My interview experience with Sincere was not very sincere. They constantly reduced the salary for the role - starting off by telling me one number, then calling back the next day to say now its $10k less than that but the “CEO gets creative with the offers” so its worth it, and by the end of the process offering to drop me down to a lower level role at $30k less than where we started. If you are interviewing for this role, I suggest you take a look at the CEOs blog (google "matt douglas sincere") and you can read some other red flags for yourself. You will also have to complete a sudden, arbitrarily timed “24 hour challenge” near the end of the process, which you can also find on the blog. Ultimately I regret wasting so much time with this company, and I suggest avoiding an interview here.

The interview process comprised several stages, following the structure outlined on the company's website: recruiter, team lead, take-home challenge, team meeting, 24-hour challenge, and 1:1(s) with the C-Suite. Overall I found the process long, but each step fair. The initial calls were standard, focusing on introducing myself and assessing cultural fit. While I have reservations about take-home challenges in general, this one—a simple to-do app—was reasonable in time and relevance and also allowed some room to shine or add extras. The team meeting involved 30-minute panel interviews with the relevant team covering technical and cultural aspects, fairly standard. The 24-hour challenge was unique and I really enjoyed it. For me it gave an excuse to do something I'd been meaning to anyway, that I was passionate about. The C-Suite interviews were also unique for me. It was two fairly intense conversations mostly assessing cultural fit and served as a final chance to sell myself. It also served as a look into management - as a smallish company you talk to everyone and it's good to know if you're aligned with the people in charge.