Although the interview was a lot of fun, it was ineffectual and impersonal. The interview was a group interview, and there were 15 of us. After a brief introduction we were divided into groups, and set two tasks. The first task included doing a short group presentation about the qualities a River Island employee should have. Each person said maybe 5-10 words each; not exactly the best way to assess somebody's personality. In the second activity each group was given a celebrity, and asked to select clothes for them from the store. This was difficult, as you were expected to come to a compete agreement with your group, but again, nobody got a chance to speak or respond individually to questions. I don't think that I can imagine a more poor way of conducting an interview; each person barely said 20 words throughout the entire process, and nobody seemed to stand out or be particularly superior to the rest.

There were 9 applicants including myself. We sat on chairs in the changing rooms and two managers introduced themselves and told us what river island is about "=(good fashion, affordable prices etc.) then as an icebreaker we took it in turns to introduce ourselves and talk about our best customer experience. Next we had to get iirs and tell each other why we wanted to work for river island while the managers took notes on what we said. After that we had to fill in sheets of avaliability whilst the manger asked us what kind of work experience we had. Finally, we were taken to the shop floor in pairs to do a role play of customer and sales assisant.