It's been several years but I still work for the company, though long moved on from being just a starting-level sales associate. Often a group interview, as was the case with me, and it's quite non-threatening. Still expected to be dressed professionally and they really want to see your display of competency skills and interpersonal skills. They only went through a few questions each (4-5) and the whole process was probably over in 30 minutes. You don't have to be a mega fashion guru but should still show energy and excitement around the position for which you are applying. Expect about a two-week window from the time you apply online, have your interview, and are accepted for the position... however this sometimes takes as little as a week. It largely depends on the store.

Applied online and was contacted to set up an interview time. Went to the store for the interview and they asked me some basic questions and about my retail experience. Called me back about 2 weeks later offering me the job.