Pros
Renovated offices. Bad player in a great industry.
Cons
Leadership has historically been insular, defensive, and not open to new ideas. Competition has been evolving much quicker to changing market conditions than Softchoice. Leaderships had been able to disguise this through creative business measurements over the years, but new private equity ownership is no longer fooled. Having since forced out almost the entire C-suite, the last shoe to drop was on the CEO. Birch Hill has now brought in a CEO fixer, who has a track record of selling businesses for profitable scraps and zero experience in the software reseller/IT solutions provider industry. While this may benefit Birch Hill, it will have a negative effect on employees and customers.
