Pros
GE has a fantastic line of products spanning many industries and markets. Many of them are driven by their ecomagination initiative - solving the worlds biggest problems with energy efficient, environmentally responsible products. You're very likely to be working on a product you can feel good about. Global Research, where I work, is a good place if job security is important to you. Historically GRC handles down markets quite well compared with the rest of the company. GE hires very bright, talented professionals. You'll have the luxury of being surrounded by people who can provide great ideas about your project, even if they've never worked in that particular specialty. My facility has a great "flex time" policy which allows you to accrue extra hours and turn them into a day off. Great way to augment your precious vacation days. Senior management seems very receptive to new ideas.
Cons
Benefits are pretty good, but the HR managers admit that GE starting salaries are in the 50th-60th percentile for your field. And there isn't much room for negotiation.