First I had a 45-minute Skype call with a recruiter that tested basic knowledge of L'Oréal, previous experience, motivation and typical HR aspects. After this, I was invited to a Marketing Internship Challenge, which is just a fancy word for Assessment Centre. We were eight applicants on the day, split in two groups. The day consisted of several tasks: 1) Describe yourself using a celebrity (talk for 2 minutes) 2) Negotiation exercise where you were given a marketing project and had to defend the required budget against the projects given to your group mates 3) Group exercise where you had to develop the marketing strategy of a new product (where to place it, where/how to promote it, how to price it, which advertising channels to use, etc.) and present it as a group 4) Excel test, which was unbelievably easy and I don't know what they were trying to test. You basically just had to understand a small data table and say which brand/retailer made the most revenue, etc. 5) Individual marketing interview, where you had to choose among L'Oréal products presented to you and tell how you would market them 6) HR interview that was only personal fit