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      Incipient (NJ)

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      Incipient (NJ) interviewsIncipient (NJ) Marketing Associate interviewsIncipient (NJ) interview


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      Marketing Associate Interview

      25 Sept 2020
      Anonymous interview candidate
      Rutherford, NJ
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. The process took 2 weeks. I interviewed at Incipient (NJ) (Rutherford, NJ) in Sept 2020

      Interview

      The worst interviewers: I received an email from the COO requesting an interview. An invitation was sent via Google calendar for a Zoom meeting with the COO and CEO. Both were very abrasive and rather than interviewing for a marketer with expertise in marketing automation, content development and content management (as advertised) they picked apart my resume and asked questions pertaining to business development and sales rather than marketing. If you are interviewing for the marketing position be sure to ask up front what the role entails. There is a misconception that marketing is sales. It seems like these guys are looking for a sales/digital marketer despite their ad. Another weird question was “how will you plan an event and vet leads for the event?” If you’re a marketer, you’d know this is a loaded question. There are many considerations, from budget to venue, securing dates, branding, stakeholders meetings etc. Each of these answers was responded with “we already have the venue” or “we already have the dates” or “we have the branding already”. They should’ve asked, how would you get leads for an event/trade show you’re participating in? They are poor communicators, unable to recognize effective communicators, and ineffectively articulate their needs (example, the misleading job description asking for marketer instead of a lead generator). Most of my interview questions were in this format. I left the interview pretty shaken as if I walked out of a fight where I had to defend myself. They were very abrasive, stern, and seemed determined to trip you by retorting every answer with “why’s that” “why was that the budget.” Like, I don’t know, if stakeholders really want a paint splash in their logo because they like the look, as a marketer you make it happen for them! Crazy questions for an entry-level role. They could’ve learned more about me and my content experience/marketing automation if they were so, focused on finding flaws. If interviewing just be aware. No one should have to deal with people like this especially if dealing with Covid job loss.

      Interview questions [5]

      Question 1

      What is your experience in Business Development?
      1 Answer

      Question 2

      How would you vet leads?
      1 Answer

      Question 3

      How would you organize an event in which you don't know who the attendees will be?
      1 Answer

      Question 4

      What is your experience like with paid social?
      Answer question

      Question 5

      Why do you want to work here?
      Answer question
      avatar
      Incipient (NJ) response
      5y
      Dear Valued Candidate, I would like to thank you for taking the time to share this feedback and let us know where we went wrong so that we can continue to improve our process. Most importantly, we are terribly sorry to hear about your interview experience and would like to extend our deepest apologies. It is never our intention to be abrasive or make any candidate feel like they were not provided a proper opportunity to present their experiences and how they feel they can bring value to our company especially in these trying times. Before posting in the future we will vet our job descriptions through individuals that hold that current position to ensure our needs are aligned with the candidate profile we are targeting. If there is any other feedback you would like to share or areas you feel we can improve, please feel free to contact us directly at info@incipientcorp.com. We wish you the best of luck in your career and journey ahead.

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