I applied online for several positions and received multiple calls back from recruiters about the various positions. For the position I accepted, I had an initial phone screening with the recruiter, a phone interview with the recruiting manager, a phone interview with another recruiting manager, a phone interview with the hiring director and in person interviews with three VPs. Needless to say, it was a bit exhausting. However, none of the interviews were ridiculously hard and they seem to welcome people with varied backgrounds who may not have done EXACTLY what the new role entails. This is further solidified by the fact that they highly encourage you to move around once you're within the organization to learn new skills and follow your passions.