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Apparel Group brand Birkenstock celebrated the opening of its newest store at Villagio Mall in Doha, Qatar. Guests were treated to a fun evening filled with activities such as styling sessions, a photobooth, live oud music and more! The evening offered a blend of creativity and entertainment, making the grand opening a memorable experience for the attendees.
Welcoming our new interns to the Apparel Group Global Internship Programme 2024! We are excited to have these talented individuals on board, ready to embark on this transformative journey and make their mark in the industry. Let's embrace this incredible opportunity together and unlock endless possibilities to exceed expectations everyday!
Apparel Group brand RITUALS launched the immersive cherry blossom ‘Garden Of Happiness at Riyadh Park with over 100 influencers, media and top customers in Saudi Arabia. Turning the entire mall PURPLE for the grand reveal, the guests were welcomed with a violinist and treated to a semi Ikebana - the Japanese art of floral arrangement on a pretty branded cart. This immersive pop-up was a celebration of the relaunch of the RITUALS bestseller The Ritual of Sakura and the launch of the limited edition The Ritual of Yozakura and guests can try these beautiful products while also indulging in a state-of-the-art VR pod and a beautiful photo opportunity.
Apparel Group in KSA recently held a ceremony to honour the outstanding achievements of its top performers with a special treat for the awardees—a trip to Azerbaijan. Congratulations to all the deserving winners for their hard work and dedication!
We are excited to announce the first-ever car fragrance partnership between Apparel Group's Rituals Cosmetics and Hala. During the initial roll-out phase, 1,500 Hala taxis will carry Rituals Cosmetics’ signature Amsterdam Collection car fragrance, adding a sweet note to every passenger experience.
Apparel Group brand Birkenstock celebrated the opening of its newest store at Villagio Mall in Doha, Qatar. Guests were treated to a fun evening filled with activities such as styling sessions, a photobooth, live oud music and more! The evening offered a blend of creativity and entertainment, making the grand opening a memorable experience for the attendees.
We are thrilled to announce a one-year partnership between Apparel Group brand Rituals Cosmetics and Roxy Cinemas, building on the resounding success of their collaboration in 2023. Taking place on one Tuesday each month for an entire year across The Beach, City Walk and Dubai Hills Mall, Rituals Cosmetics collaborates with Roxy Cinema as its official Ladies Night Wellness Partner, promising unparalleled experiences for cinema-goers.
Apparel Group employees in UAE recently visited Al Jalila Children's Specialty Hospital in Dubai over two days, spreading cheer and warmth to the courageous children receiving treatment with contributions from our brands F5, Beverly Hills Polo Club, Tommy Hilfiger, Calvin Klein and The Children's Place. Together, we remain committed and dedicated to the communities we serve.
We are thrilled to announce Apparel Group’s partnership with Wildcraft India to revolutionise the Outdoor Retail Experience in the GCC Region. Brace yourselves for an exciting adventure, as we redefine style, innovation, and unparalleled experiences in the world of outdoor fashion and gear.
We are delighted to announce our partnership with myZoi | Financial Inclusion Technologies to drive financial inclusion for over 4,000 underbanked employees. The partnership reinforces our commitment to our ESG goals, specifically focusing on enhancing economic inclusion and setting industry benchmarks in social responsibility through innovative financial technology.
