idfive Reviews

4.0

74% would recommend to a friend

(36 total reviews)

71% positive business outlook

idfive has an employee rating of 4.0 out of 5 stars, based on 36 company reviews on Glassdoor which indicates that most employees have a good working experience there. The idfive employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

36 reviews
2.0
19 Oct 2019
Recommend
CEO approval
Business outlook

Pros

- There are a lot of well-meaning and good people throughout the company, but that can only go so far. - You might be able to create a small space for trust and inclusion within an organization that would see to stamp that out in favor of a competitive and petty environment. - idfive partners with non-profits and "good" companies which gives idfive the air of being progressive and caring.

Cons

- Creative turnover is very high with an almost annual rotation of the team. As a new employee, this was excused to me as "the wave of past employees who left couldn't adjust to the new company structure." As I listened to those around me express their frustration, stress, and desire to also leave as soon as possible, I learned that the company structure is top-heavy and doesn't give enough time, support, or credit to those actually doing the work. - CEO will very often complain about how much the benefits (decent, but nothing to gloat about) cost the company and how grateful employees should be towards him and the rest of the leadership. - Employees are *strongly* encouraged to vote for the company as a "Best Place to Work." - Holiday vacation and bonuses are not a guarantee and are held ransom to encourage a certain kind of productivity. - Despite being an advertising agency, idfive is by no means a "creative" place to work. The creative team is set up to fail with tight timelines. Creatives should be prepared to be blamed for any problems that should have been caught during the early strategic phases of a project. - "Culture" at idfive is initially introduced as progressive and one that encourages a healthy work/life balance. That culture does not exist. As you start at idfive you'll be told people stay for the culture, but you'll quickly learn the "culture" is a guilt tactic and is, at its core, leadership patting each other on the back when they work late. - Chit chat is frowned upon and you'll be reminded how it costs the company money. - Leadership can be petty and do not give or receive feedback well. This produces a stressful environment where employees are always ready to be blamed or scolded. - HR does not exist and is in fact the head of finance? When diversity and equity issues are brought up, they're quickly swept under the rug.

avatar
idfive Response
6y
Thank you for taking the time to share your perspective about idfive. I welcome all opportunities to listen to and learn from our team -- past and present.Like you, I recognize that we have a lot of good, well-meaning people. I appreciate that our annual employee turnover rate is less than the industry average by almost half. We do encourage people to participate in and provide honest responses to the annual "Best Places to Work" survey. Because the results are shared with the company's leadership, the survey gives us valuable information on ways we can improve our work environment. Our employee satisfaction rates from these surveys range from 94 to 98 percent. Regarding diversity, I'm excited by the work that our Diversity, Equity, & Inclusion Committee is doing to strengthen our culture, and I am committed to supporting their efforts.Thanks again for your feedback.Andres ZapataCo-founder, idfive
1.0
25 Oct 2019

Executive

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

They strive to make an environment that is flexible providing opportunities to work from and make time up when needed. They offer a full service agency providing a fully cohesive advertising experience for clients. There's good hard working people that work here that really want to do their best.

Cons

There's a lot of talk about culture and only working with clients that want to do good in the world. The reality is this far from the truth. The culture consists of forced social activities often after work or on weekends. On the rare chance that an event is held during work hours it is held over employees where they're told they should be grateful. Even going as far as to say exactly how much money the company is losing for you to be there and how much the event cost. Another big part of the culture is that there is no room for "egos" but this seems to only apply to select employees and to management. Another key saying is "there's no such this as this isn't my job", while this sounds good it is used to take advantage of employees who feel that they cannot say no to work or say that they're busy resulting in unbearable work loads. As far as clients go there are some that do good but over the past year it has become about the money. The idea of looking before you leap does not exists with new clients continually being added without thought on how to manage the business, whose going to manage the business, or if it's a good idea in the first place. This also results in less than transparent business practices. Based on the way that the company holds everything over it's employees, guilts them when they speak up, and squeezes employees to always do more it is apparent that the companies priorities are not it's employees. There is no HR and conflicts of interest within the company with the CEO married to another employee that has been promoted rapidly (he met while working together as CEO and partial owner). There is little to no room to address any issues within the company nor does there seem to be anyone properly trained to do so. I would highly suggest this as the CEO company often makes very inappropriate jokes in very public venues. With all of this said and you end working with this company you'll be told that the high turnover is either because people cannot hack it, they don't want to good, or they couldn't handle the restructuring.

avatar
idfive Response
6y
Thank you for your review and for the opportunity to hear feedback that can help us improve our company.I agree that we have good (I'd say the best), hard-working people at idfive. And I'm proud that our retention rates far exceed industry standards every year, proof of our shared dedication to working with nonprofit and education clients. I'm also proud that we're growing at a time when many agencies have been forced to downsize or fold. As you point out, our growth means that we work hard, our pace is fast and our expectations are high. We're definitely an agency "on a mission," and, like all mission-based organizations, we may not be the right fit for everyone.Thanks again for sharing your perspective.Andres ZapataCo-founder, idfive
2.0
16 Sept 2019

Lots of views through rose-colored glasses

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

+ability to work remotely +ability to flex time during the day +fully-sponsored health and dental benefits +free parking +handful of people that are just really good people +most everyone is really hardworking

Cons

+high deductible health plan that is impossible to fulfill +no retirement contributions (they say that people put their bonuses there but bonuses have never been more than $1000 and bonuses should be able to be just that, a bonus.) +egos really are here, especially amongst the mid-level and some (not all) leadership. it's kind of unbelievable that their motto is that there isn't +no POC in leadership, save the CEO who has been quoted in articles with poor opinions on diversity. He thinks the solution to diversity is to "hire the best people." But that's a naive opinion. + diversity seems to benefit white women the most here +need for non-strategic transparency + most of the creative team has been there for a year or less because of the company losing close to their whole team +many people don't take real lunch breaks because they feel like they can't +all or nothing work attitude that is unhealthy and unfair +office atmosphere is often very quiet and leaves no room for the occasional convo or non-work-related banter +HR person is rarely in the office and often defers questions to other people +the CEO tends to guilt people a lot. There's a lot of public shaming and when someone leaves he takes it very personally. He often hints at those people (after they've left) not having the chops to work at the company, when we all need to look at how we are as a workplace. He seems to think that advertising is the only way to do good in the world. And that to go elsewhere means you don't want to make a difference. +CEO panders and makes inappropriate jokes. + the CEO admitted that there as never been a diversity/bias or sexual harassment training at the company since it's existence. it seems they plan to change that though, so that's good. +overall the benefits and perks really aren't impressive compared to other agencies. you hear about snacks always being in the office, gym memberships, amble PTO, WFH Friday and other fun perks at competitors, but those don't exist at idfive. They did just get dogs in their lease, so that's nice. +some people seem to be able to get away with doing subpar work or consistently missing deadlines/being a pain

avatar
idfive Response
6y
Thank you for taking the time to share your thoughts and suggestions. As you know, this year our team created the Diversity, Equity, & Inclusion Committee, a group whose meetings I attend and work I enthusiastically champion. We've also instituted diversity and inclusion training for the leadership team, and we're working with the committee to extend that work across the company.As we shared a few weeks ago, in response to team requests, we will offer an alternative health plan with lower deductibles during the upcoming enrollment period.I agree that we must always focus on continuous improvement, and I encourage you to provide feedback on these new initiatives.Thanks again for taking the time to share your perspective.Andres ZapataCo-founder, idfive
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