Senior management, especially within engineering, lacks sufficient experience, which negatively affects technical direction and long-term planning. The engineering organization also lacks a strong, cohesive culture, making it difficult to establish best practices or a shared sense of ownership. Many decisions and processes feel written in stone and resistant to change, even when improvements are clearly justified. There is a shortage of senior engineers, and compensation for higher engineering levels is below market. Additionally, product direction often feels reactive, with a focus on copying competitors rather than leading through innovation.