WorldFirst Reviews

3.7

76% would recommend to a friend

(319 total reviews)

Clara Shi

86% approve of CEO

73% positive business outlook

WorldFirst has an employee rating of 3.7 out of 5 stars, based on 319 company reviews on Glassdoor which indicates that most employees have a good working experience there. The WorldFirst employee rating is in line with the average (within 1 standard deviation) for employers within the Finance industry (3.7 stars).

Reviews by job title

319 reviews
2.0
31 Oct 2020
Recommend
CEO approval
Business outlook

Pros

Before everyone left, they had decent people who were competent at their roles. The offices are nice. The technologies we used to work on were diverse and interesting. I learned a lot there.

Cons

Initially Worldfirst was a reasonable company to work for. They seemed to care about their staff. It was an inviting place to work in. There were smiling unicorns and rainbows, with fluffy bunny rabbits Morris-dancing in the meeting rooms. Soon after, the Darkness came. The CEO - consumed with glitter and greed - sold (out) the company to a behemoth Chinese company. This company was known to treat their employees like commodities. Unsurprisingly, we all became commodities. We were told that there would be little change. "Our values are the same", chortled the new CEO as he sat on his throne of yuan. "Our values are the same", we all replied in unison. But our values were not the same. They were very different. Within 12 months, the rainbows wilted, the unicorns stopped smiling, and the disheartened, fluffy bunny rabbits ran off with our 80" 4K LED screens. We began suffocating under the new regime. Accosted with continual performance reviews, mandatory form-filling, mandatory meetings about performance reviews and form-filling, mandatory internal compliance exams and optional-but-not-if-you-value-your-job re-education training. Choices were taken away from us, "for the greater good". My Linux laptop was torn from my arms. "It's not secure", they chanted whilst staring at me with soulless eyes. "It's not secure", I repeated - the irony wasted on them. They nodded and gave me a MacBook Pro. It was riddled with bloated spyware, bringing the laptop to its knees. I stayed quiet. We were no longer allowed to use Slack and Outlook. It's not secure, they said. Instead, we had to use their home-grown, Pound-Stretcher alternatives. Every word I typed, every sad-face emoji I tapped, they were watching me. No one smiled anymore. No one talked anymore. We became soulless machines. Any complaints to the new CEO were stonewalled. He frowned and shook his head, whilst an elephant casually sauntered across the room behind him. Eventually, people from all departments and positions began to leave in swarms. Originally our department had four tribe leads. By the time I left, there was only one remaining. The CTO had left, a couple of his deputies had left. Several team leads had left. A dozen or so senior developers/devops had left. All of our business analysts were made redundant. For the greater good. Unfortunately, there is no Hollywood ending. Rumour has it that the unicorns have spiralled into hard substance abuse; feeding their habits by mugging any passing scrum masters or agile coaches. Meanwhile, the fluffy bunny rabbits - seeing a gap in the market - cross trained as scrum masters and agile coaches.

1.0
18 May 2017

Austin, we have a problem!

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The culture was really fun up until the point they started laying people off. There are also some really great perks - Beer:30 on Fridays, relaxed attire, decent benefits and a 401K match up to 3% if you stay for over a year.

Cons

The US business is not performing well with costs far outweighing what is being brought in on a monthly basis, which recently resulted in several key people being laid off. This, however, was not all too surprising considering they recently moved into an office they couldn't afford in Capitol Tower which they are now scrambling to find another company to lease half of the space. The systems are antiquated, and although they are making efforts to improve them, it is at a glacial pace with all of the decisions being made out of the London headquarters. Very few people with any working knowledge of the incoming systems from the U.S. office have been asked to help with these integrations which will ultimately result in the U.S. being the red headed step-child they have always been; constantly asking for things we needed to be successful but never actually receiving the tools we need. One example would come in the form of lead generation - the U.K. refused to help the U.S. business with placing lead forms on the site although they were happy to do it for the London office with no question. All efforts have been focused on the Asia market instead, and even though there were several workarounds which would require no assistance from the U.K., ideas were simply shot down. Anyone who has ever worked in marketing would know that dedicated landing pages linked from a pay-per-click ad is a best practice to give people specific information they are seeking. Pushing to the website which can hold more information than is palatable can and will often result in higher bounce rates, yet these autonomous solutions were presented to no avail. Anytime new ideas which were brought to the table they were often overlooked due to lack of resources, lack of will on key employees to actually do their jobs and try new things, or complete and utter lack of communication from top executives in the company. Nepotism is another issue with this company. They keep people who have been there, or are from the headquarters, beyond their actual lifetime value to the company. If you are not from the U.K. or from Canada, you will likely never reach a management position.

avatar
WorldFirst Response
9y
Thank you for your open and candid review. As you mentioned, we have had to make a number of strategic decisions that were necessary to ensure the future growth trajectory of the business. With that being said, we have been continuing to invest in our product, brand, as well as in our core business to drive future efficiencies and scalability. World First has seen an impressive amount of growth globally within the last 48 months and with that comes typical growing pains of centralized teams with cross-regional initiatives and local priorities. It would appear that you felt at work, your opinions did not seem to count which is disappointing to find, as freedom of opinions is a core driver of engagement and key area of focus for us at World First. We greatly appreciate your advice to management and we will continue to ensure employees understand a coherent strategy from the communication they receive from the organization’s leadership. However, HR will continually encourage both personal and professional growth for individuals whether that is with us here at World First or elsewhere. We wish you all the best in your future career goals.
1.0
20 May 2016

It's an easy job but a bad place especially for women

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Free food, you can come and go when you want. Some of the people are nice. Pay is ok.

Cons

It feels like you're at a frat party or you walked in the morning after a frat party where everyone is regretting what they did last night...Management doesn't care much... They hire their friends but most of them are not experienced enough to do the job so nobody really does much. It is a boys club and I wish I'd never come here.

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