Innovative mission-driven culture facing evolving market realities
Pros
Innovative business model addressing a real need for older homeowners seeking liquidity without leaving their homes. Smart and mission-driven colleagues who genuinely care about customers. Strong exposure to real estate, financial products and consultative sales. Employees have the opportunity to work with talented people and gain experience in a fast growing startup environment.
Cons
Rapid growth and challenging market conditions created frequent shifts in strategy, underwriting standards and sales expectations. As interest rates rose and the real estate market changed, qualification requirements became more restrictive, making it challenging to convert opportunities. Client mix also shifted to support those needing financial liquidity over supporting primarily seniors looking to age in place.
