It's a boutique - most people haven't heard of it, even within the industry. The business model has weathered 12 years of growth and profit but scale is still challenging, because so much of the business relies on trusted client relationships and exceptionally talented people to grow the business / deliver the services. And flexibility has its downsides - you can't leave work behind at the office at 5PM and you need to self-motivate without someone looking over your shoulder.