Chinese tech firm masquerading as global MNC, run CCP style - Consumer Insights Manager TikTok Employee Review

1.0
31 Oct 2023
Recommend
CEO approval
Business outlook

Pros

Free lunch and free snacks

Cons

Terrible work culture, young and inexperienced leaders who are know-it-alls. Focus on meaningless rubbish like monitoring RTO and winning petty arguments than actual work. Top down decision making, top down everything, new ideas and suggestions get derided. Leaders only know how to talk about feel good things like open culture, flat hierarchy, flexibility, but they are in fact rigid, political, close minded and engaged in extreme group think. Only know how to talk the talk but do not walk the walk. 360 reviews are a joke where team leads can randomly add people that you've never or barely work with in order to get high number of rejections or negative reviews. Promotion is a round table where people whom you have never met judge you on work that they've never seen in departments they've never worked with. Presentation in Chinese, when all work that was done was in English. Working hard day to day is not enough, still have to work on the presentation to prove your work is good to people you have never met, in a language that you struggle with, to be considered for promotion. Also no yearly pay increment, reason being "you are already in the upper levels of this pay band".

Explore other reviews about TikTok

5.0
11 May 2026
Anonymous intern
Recommend
CEO approval
Business outlook

Pros

good experience. Everyone is nice.

Cons

Pretty good actually. During internship did nor find any negative issues.

2.0
15 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Pay is level with industry and actual work is somewhat interesting depending on the team you're on

Cons

In my experience, career growth can feel very limited if you are not part of the dominant internal language and cultural network. A significant amount of important context, communication, and decision-making happens in Chinese, which can make non-Chinese-speaking employees feel excluded from key conversations and promotion opportunities. The environment did not feel as inclusive as it should be for a global company. Advancement often felt less tied to performance and more tied to whether you were connected to the right groups or able to operate fluently within the Chinese-speaking side of the organization. Over time, it felt like non-Chinese-speaking employees had fewer long-term career paths and were at risk of being replaced by people who could better fit that internal operating model. Things also move very slowly because employees are often given access only to the bare minimum needed to do their jobs. There is a heavy push toward using AI tools, but in practice it can make it harder to get help from real people. Instead of getting quick support, you often have to spend time going through AI bots or internal tools before getting a useful answer.

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