I promised myself I’d never write a review. But the thought of leadership sitting around patting themselves on the back reading that last 5-star steaming garbage pile of lies while dismissing every piece of negative feedback as the product of the disgruntled “Yelp for professionals” was enough to make me sick.
Swift is a place of ego, intimidation, empty promises, and is at its heart, a popularity contest. The winners are the sheep who do not question leadership but rather do exactly what they want, they way they want it, when they want it, sacrificing individuality, personal contribution and pride. If you’re happy to bow, kiss the ring (and other body parts) and not speak up, you will excel at Swift - but the moment you have an idea, you will be gone.
Swift leadership says they started Swift to be the agency they always wanted as clients- but they don’t care a lick about clients. They will sacrifice their biggest, longest-standing clients to focus on the remnant crumb project thrown to them by a newer, shinier client, for which the project will likely not turn into anything - or will seem huge to Swift and no one in the industry will give a hoot. But we don’t care about the industry - we care about feeding our own egos and grooming our minions in our shadows.
Swift has repeatedly treated its best people like trash, but coincidentally they are the ones who speak up - so everyone else is scared to death.
