Pros
Entrepreneurial company, with Sift Digital and Sift Media now running as separate companies (feels like the right decision). Same overall culture; very supportive of its people, nice working environment etc. Basically they really live 'respect for the individual' rather than talk it. Strong core competencies with significant potential in the businesses; not afraid to make changes to realise the potential. Good leadership. The CEO rating below refers to Ben Heald, who is actually now Chairman. Same rating for Sift Media CEO Tom Dunkerley though; both very good (and nice people)
Cons
Their market is changing quite significantly, hence the need for change in many areas. Some parts of the business have been more internally than externally focused, but this is recognised and being addressed