Pros
Premier location and offices. Connection to the royal family. Formerly and potentialy strong influence in the local markets. A few top notch senior staff. Strong net balance sheet, particularly for the size of the company. Some residual elements of good work culture.
Cons
Had catastrophic and tragic fall from the bubble period and has retreated into a shell, it is not an investment bank. Brokerage was shut down, there are no local IPO's, most of the money in asset management is SHUAA's own money. The only remaining business is loans to SME's. Some legacy senior staff are incompetent and serious drains or anchors on changing/growing the company. The current CEO has limited experience, no real idea of what to do. He cut the staff to a level where the interest from the SME loans can cover costs and provide a small profit.