Pros
Oura is a mission driven company and the enthusiasm from both leadership and employees reflects that. Product feature decisions are data and research driven and there are interesting problems to solve around health and wellness, that actually help people live healthier lives. There are great efforts from HR happening around company culture (even during the pandemic) and establishing an IDE group for an inclusive workplace.
Cons
The company is in its awkward teenager years, where the company is not quite a small startup anymore but growing rapidly towards more a mid-size company. This comes with growing pains when it comes to refining and establishing team processes and relationships, as well as the company roadmap — which is pretty normal considering the growth stage of the company. The time difference between the US and the Nordics can sometimes be challenging and requires a lot of asynchronous communication.