There’s no AI in Morning Consult - Anonymous employee Morning Consult Employee Review

2.0
24 Sept 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- All but a handful of the colleagues I directly worked with are genuinely smart and kind people. - The DC office is beautiful and has an incredible office services staff. Offices have catered lunch three days a week plus snacks, both based on employee input. - At least on my team, there was no pressure to go into the office. - Upon employee request, the company sponsored a DC office kickball league.

Cons

- As of my departure, none of the custom research process at MC directly integrated AI, making MC’s custom function indistinguishable from traditional market research firms. MC positioning itself as an AI company is laughable when custom research is the main revenue-generating arm of the company. - MC’s sampling process inherently introduces fraud that, short of a junior colleague spending hours upon hours manually cleaning, will be delivered to clients. - Especially in my last year at MC, hiring of new employees was much more miss than hit, especially at senior levels. MC is clearly not screening for relevant custom market research experience, instead looking for employees from specific but not always relevant backgrounds and companies (once Ipsos/Kantar but currently EAB, which is not even a market research company). Underperforming employees are not held accountable, resulting in junior and mid level employees bearing the burden of their incompetence. Instead of using PIPs, MC waits for underperforming employees to realize the job is not for them, which can take far too long if it happens at all. - Account managers are constantly selling work that MC simply has no infrastructure to service. Accounts that at other companies would have a dedicated full-time staff are instead being held together by the pure ingenuity of junior colleagues who keep the parts greased, all while having several other accounts to hold together. When I spoke up about no one on the research team having time to service new work for one of the particularly high dollar clients, I was ignored because the account manager was chasing their bonus. - “Unlimited PTO” is unlimited until you end up on leadership's list of people who took too much time off. - By my final months, I was regularly working 50+ hour weeks with no light at the end of the tunnel. My team leads were empathetic but could not quickly offer meaningful solutions to my workload. In the words of leadership, “this is not a 9-5 job.”

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5.0
24 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Morning Consult is the first place that I have worked that genuinely allows staff members from the most junior levels on up to be truly innovative and help shape the direction of the company. This is easy to say this, so let me give a couple of examples: 1.) We have a stack of AI Skills that we leverage at every stage of the research process. These skills are proposed and built by all levels from Associate on up, and then vetted for effectiveness by more senior members 2.) Our Category Advantage offer was built off of thought leadership spanning levels from our most senior level Solution Architects to the Associates that execute on individual projects The other thing I would say that is a huge pro at MC is transparency and visibility. Employees often say that they want more connection with their CEO. At MC, we have a monthly All Hands where the entire staff hears from Mike (our CEO) on vision and financials. If you are part of an initiative, there is a very good chance Mike is as well.

Cons

Like many other startup type companies, change can happen often, and roles and responsibilities will shift accordingly. It is important to go in eyes wide open that this can happen. The positive, professional growth generally comes out of sometimes stressful in the moment change.

1.0
3 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Smart Colleagues: The absolute best part of the job is the individual contributors. You get to work alongside incredibly smart, talented, and driven people on the ground floor. Solid Benefits: The overall benefits package is competitive and well-structured. Office Perks & Lunch: The office environment is excellent, featuring great perks, a nice setup, and provided lunches that definitely made the daily routine better.

Cons

Leadership Needs Accountability; Toxic "Frat" Culture. If you like being screamed at and belittled then you might succeed. Juvenile Culture: Despite the professional perks, the actual workplace dynamic heavily mimics a "frat boy" environment. If you aren't part of the insular, favored social clique, your upward mobility is severely limited, regardless of your performance, data, or output. Poor Leadership: Management consistently lacks the maturity and strategic vision required to lead a modern enterprise. Decisions feel reactive, transparent communication is virtually non-existent, and leadership seems far more interested in self-preservation and internal politics than supporting their teams. Insults from senior leadership don’t serve as motivation. High Burnout & Turnover: Because leadership fails to look past their favored circles to support the wider team effectively, turnover is high. The burden invariably falls on the remaining staff, leaving people burnt out despite the nice office amenities.

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