Pros
Impact on the company's success is highly measurable and rewarding in the sales function. Differentiated technology. A solution set that generates significant market interest and is seen as innovative. Adapting to market feedback and addressing key barriers to improve go-to-market (price, flexibility, scale). Patient-centric focus to help people achieve better health every day.
Cons
Challenging, value-based solution selling that yields long sales cycles. Digital health landscape is still young and fragmented. Previous sales approaches had been more one-dimensional, less flexible and a high cost of ownership.