Pros
With 20+ years in marketing and advertising, this is the first agency I've encountered where transparency isn't just an idea, but a practice. Leadership has established a clear vision and a roadmap that allows every every employee to see exactly how their contributions fit into the bigger picture. In my interview, I connected with our CEO over the philosophy that an agency is only as good as its people, and since joining, I've seen that belief backed by a genuine, consistent investment in our professional and personal growth.
Cons
Coming from large holding companies with endless resources, the shift to a smaller agency requires a more scrappy mindset. We have to be highly intentional about where we invest our time and energy. However, I've found these constraints can drive more creative problem solving. Plus, leadership is very supportive of funding new tools, initiatives, or promotions, whenever there is a solid business case to back them up.