Pros
Day-to-day with my close team was enjoyable for the most part Work/life balance was achievable with the right boundaries
Cons
No boundaries with clients. The one account I worked on (which is one of the agency's few anchors) was the client of your worst nightmare. They belittled, bullied, and forced their way through the work, which results in 95% of the Liquid team to quit or transfer to another account. So why 2 stars for Liquid if it's the client's fault? Because it's up to Liquid and it's leadership team to defend and advocate for their team. I never saw that. Everything was just swept underneath the rug in fear of losing one of their biggest accounts. I don't see a world in which Liquid leadership can properly advocate for their team, because there is a MAJOR conflict of interest--the CEO of Liquid is the CMO of the client. You can't play for both sides and each side and win. You gotta pick a team and swing for the fences. I still don't know what a "Silicon Valley approach / mindset" means, and neither do prospective clients. This is why only the worst, most desperate clients are the ones knocking on Liquid's door.