High expectations, unequal playing field, and burnout culture - Sales Development Representative (SDR) Lexipol Employee Review

Thank you for sharing your feedback and concerns. It is always our goal to ensure a supportive and motivating environment for all our staff, and we take all feedback seriously as we consider how to continually improve. It is certainly true that we have gone through substantial changes here at Lexipol, as we adapt to ensure our business continues to make the greatest possible impact. As an organization, as you mentioned, we have the privilege and responsibility of literally helping to save lives through policy, training, and wellness solutions that support public safety leaders, professionals, and agencies. With such an important and valuable mission, we are committed to continuously improving our operations to strengthen this impact. As the company has embraced our culture of Serve, Collaborate, Own It, Innovate, and Empower, we have continued to seek opportunities to optimize our operations across all departments, including our SDR teams. That said, we always strive to do this in a fair and incremental way, supported by technology improvements, process improvements, coaching, and a dedication to supporting our staff. As we have increased expectations, we have also improved compensation plans above industry standard for SDR roles, created in-role promotion paths and a certification program for SDRs to be eligible for promotion to Sales roles, and have kept activity targets below industry norms to ensure we are growing carefully. With the recent acquisition of LEFTA Systems in 2024, we did expand our footprint into new a new product set, which requires us to grow in new areas where we traditionally have not engaged. We understand this is a new challenge for all of our GTM teams, and we put in an extremely rigorous process at the end of 2024 to ensure all territories had equitable opportunity to attain goals, though the product mix does differ by territory and vertical. We’re very proud of the work we are doing to improve the onboarding and training of new hires, and the support and tools we provide to the full team, and we continue to remain focused on one thing: Getting our solutions in more hands of first responders who need them. That said, we know we can always improve, and we will continue to review feedback to inform our decisions.