Pros
- With the major lack of structure from leadership, employees have the option to set themselves up as key players that bring value to the business.
- They order treats on Thursdays
- Summer Fridays are offered
Cons
- The business is contingent on high margins, which can only be baked into "people" time. When brands push for lower budgets, the activations take a hit and end up lack luster, as they keep their margins padded vs reallocating budget appropriately.
- They constantly rely on freelancers as their teams are not built with the appropriate experience or resources to serve their clients.
- They outsource all production work, which clients will soon realize they don't need to pay an experiential agency to manage that handover.
- JetFuel is at the mercy of one client that contributes to the majority of their revenue, but that client is not loyal to JetFuel, and is constantly threatening to revoke their business.
- Employees are constantly talking down on one another. Creatives in New York complaining about their managers in Austin. Client Service leads complaining about New Business bringing in work they have to execute. It's a toxic environment that bleeds into the work. So many cracks in their model, with their ultimate demise on the horizon.
- Senior Leadership acts as their own operation, one client lead, one new business lead, one creative lead, one production lead. They are not involved in the day to day of their employees. The employees are unhappy with the working environment.
- The lead from the Northwest Arkansas team uses aggression and her lack of empathy as a tactic to minimize others.
- The New York office is not well managed - there is rarely basic necessities like soap, water, cutlery.