Tiny branding agency - Art Director Haft2 Employee Review

1.0
29 Dec 2021
Recommend
CEO approval
Business outlook

Pros

- Small team on which you get to wear many hats outside of traditional responsibilities of your role - Pay is decent-ish for more junior positions and CEO is willing to negotiate salary and terms of employment during the hiring process - Warm fuzzies working on non-profit work (which can sometimes be challenging)

Cons

- Absolutely no growth potential here - CEO is super nice in interview process and around clients but pretty condescending day-to-day - You do NOT want to see Paul get upset - if something doesn't go perfectly, expect the fingers to be pointed at you - CEO micro-manages like crazy and it's likely the reason he will never retire. - there is no work/life balance. You will get random days off, or days ending early (and hear it mentioned as a perk you should be grateful for) but you will also be made to feel like you need to cancel/postpone scheduled time off. - if you're hired for a role, you will be doing a lot more than what you agreed to do or expect - ultimately, it's a small branding agency with roots in colour theory - exciting projects don't come along very often - tiny office on the edge of Liberty Village in a very sleepy/boring building, and it felt like there is nothing to do and nowhere do go when you do actually take a lunch - the junior, inexperienced designers kind of worship the CEO even though they're not treated well... they just don't know better, and that's sad. - experienced freelance acquaintances and their opinions/work are values waaaaaaaaay more than any full time employee - I always got the impression that those people are actually smart and do great work, and they're smart enough to know they wouldn't want to work at Haft2 exclusively. I imagine Paul is palatable in small remote doses. - got a complaint? want to report an hr issue? good luck. - crazy employee turnover, and if you join this team, you will likely move on very quickly too. I thankfully got out of there in under 6 months.

Explore other reviews about Haft2

1.0
27 Dec 2025
Recommend
CEO approval
Business outlook

Pros

If you’re considering working at Haft2, especially early in your career, proceed with extreme caution. The agency presents itself as mission-driven and values-based due to its nonprofit focus, but internally the culture is anything but supportive. Leadership, particularly from the owner, Paul is defined by constant micromanagement, passive-aggressive communication, and a fixation on inconsequential details that derail real progress. Instead of empowering employees to think strategically or creatively, the environment fosters fear, second-guessing, and paralysis. Employees are made to feel like they’re walking on eggshells at all times. One small mistake,often subjective or trivial can feel like a career-ending offense. There is little psychological safety, no room to learn or grow, and no trust extended to staff to do the jobs they were hired for. Confidence is routinely undermined rather than built. Feedback is inconsistent and often delivered in a way that feels punitive rather than constructive. Priorities shift constantly, yet employees are blamed for not reading minds or anticipating unspoken expectations. This creates a culture of anxiety, burnout, and self-censorship, where people focus more on avoiding blame than doing meaningful or innovative work.

Cons

If you thrive under autonomy, collaboration, or supportive leadership, this is not the place. Haft2 may talk about values externally, but internally it struggles with basic leadership fundamentals: trust, clarity, and respect for its people.

1.0
28 Dec 2021
Recommend
CEO approval
Business outlook

Pros

- Non-profit space can be rewarding at times - Colour is a focus and can be fun. - Some great passionate team members you get to work with.

Cons

- The leader of the agency lacks leadership and a bigger picture thinking, should retire and trust within his employees to lead but his delicate ego won't allow this. - Agency pretends it is a full service agency but ultimately it is a branding agency. Nothing more. - Senior Management often plays the blame game, promotes a culture of fear instead of transparency. - Employee retention is abysmal. No one wants to stay. - Covid safety measures were not taken seriously. We can work from home! - The fact that the owner's ego was so delicate that he responded to a negative review here personally just shows how out of touch this person is. Hire a real HR person, not a glorified accountant. Saying the positive reviews are the "true" story. Huge red flag. You may not have a cottage but he did have a vacation home in Palm Springs. The owner should never speak on behalf of the entire staff of Haft2, your voice is clearly biased.

4
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