TL;DR - Don’t work here unless you want to contribute to brainwashing hundreds of thousands of subscribers. If you’re already brainwashed, congratulations, you’re hired!
Gaia presents itself as a video streaming service for conscious media to help people live happy and healthy lives. The three "channels" this conscious media is split up into are Yoga, Transformation, and Seeking Truth. Working in the marketing department, it became abundantly clear that the two former channels, Yoga and Transformation, are merely gateways for indoctrinating viewers into the latter, more controversial channel, Seeking Truth. This channel is riddled with insidious content like government conspiracies, secret space program whistleblowers, blue bird-like aliens, and lizard people secretly running the world. The video content is all geared to instill fear and paranoia as to render the viewer incapable of unsubscribing for fear that they may miss some key information that could affect their lives. If you haven’t watched any of Gaia’s Seeking Truth content, just imagine Ancient Aliens but with one-tenth the budget and either an old man talking at you or a smirking used car salesman spewing pseudo-scientific space words at you. I can’t stress enough how dangerous it is propping up these conspiracy theorists with little to no grasp on actual science and presenting their notions as fact. It’s fun imagine these ideas as reality but in the age of ‘alternative facts’, Gaia is doing nothing but making people misguided, unhealthy, and paranoid.
When it comes to hiring, upper management has been blunt about only hiring people “in the space” and that “there is no room at Gaia for individuals who reject our mission or feel cynical about our goals...or our content”. This has led to a new policy of having all new hires have a final interview with the owner of the company where they can be vetted for how “in the space” they actually are. Being a yogi is longer good enough to be considered for a position at the company, one needs to have some sort of quirky interest or better yet, be a Gaia subscriber for multiple years. As you can imagine this makes the hiring process very difficult and very long because finding someone who is highly skilled in the job’s responsibilities isn’t nearly enough. More often than not, a candidate's beliefs hold more weight than their ability to perform the desired job successfully.