People and the culture the people are building Family friendly - family first and work/life balance Teamwork - One Revenue Org mantra; scale up environment Product - really unique and adds customer value solving real problems Industry niche - AI and Supply Chain are hot topics right now - helps with growth Co-founders and Board/Investors - super supportive
Cons
Startup/Scale-up environment - moves fast and not for everyone Wearing multiple hats a must at this stage - again, not for everyone