An extremely poorly run company. To be avoided. - Marketing CleverTap Employee Review

What started as a fantastic opportunity showed its true colors this year. After all, this was a company that closed back-to-back funding rounds in 2019. Yet, they have completely failed as a company, and for one reason: there is no leadership at any level. • There isn't a corporate strategy beyond "make the sales numbers." There is no plan of action, no market research, no understanding of competition, and no eye on emerging trends. (Example: the CEO read a few marketing books and then decided he knew how to market the company, ignoring the advice and expertise of the team he hired for their expertise.) • Employees and their contributions are not valued. Even if you hit your KPIs, you are always worried you are going to be the next one out. People work in fear. (Example: the turnover rate is above 30% because people join believing in the opportunity, but the working environment is toxic.) • Corporate values are written, but the executives do not practice nor embody them. (Example: There is no feedback given on initiatives, and only big wins are celebrated. Feedback given to HR receives a "thank you" email, but there is no action, no follow up, and no changes made. All staff work only to satisfy the latest priority and whim of the CEO.) • The only thing that is valued at CleverTap is the perception of loyalty, which is why non-performing executives manage to stay in their roles while their direct reports either take the fall and are fired, or they leave due to the company's toxicity level. • Top performers leave quickly which means the organization is in the hands of employees who either politically suckle at the power teet to keep their jobs, or they are merely biding their time until the market corrects and they can leave. • Zero diversity and no plan to include it as an initiative.