Good Leadership at top. Had good developmental brands. Strong relationship with Trade and Distributors. Priced in upper pricing tiers, more craft and luxury brands. Good work, life balance struck by the company management.
Cons
Portfolio has been drastically reduced since Pernod Ricard acquisition in October 2019. 2) Lost some leverage with distributor network with changes over the past year. No longer provide restricted stock to employees as part of compensation package.