Pros
They used to provide product allowance, but since they don’t pay the factories anymore, there are almost no new products produced.
Cons
The founders have zero business experience, their previous companies were “gifts” by their oligarch father, so they kept spending much more than they can afford and went into spiraling debt crisis and BY FAR is currently being sued by its marketing agency, showroom, factories, material suppliers, ex-employees, celebrities used for the campaigns, and others. Each attempt to introduce new products failed worse than the previous ones due to their gross incompetence - sneakers, belts, scarves, sunglasses, perfumes, ready-to-wear. The founder kept thinking that they know how to run the company, but just as the designs were copied bags and shoes from older collections of big brands bought off Vestiaire, their only positive business quality is relentless decline to accept a negative answer, which opened them some doors, but they never capitalized on that. They closed the UK office, will close the US one too and the Bulgarian entity is entering into insolvency. The Chinese operation is a complete money sinkhole, with millions invested and not a penny returned.