Pros
Smart, kind people. Strong mission with a desire to create lasting industry change, which requires thinking outside of the box. Culture of accountability and bias for action. You will have a seat the table to shape the future.
Cons
No real cons. Company is maturing and there's the typical chaos of startup life where you are working to move fast, but also be strategic and intentional. How you bring people along is important -- and sometimes helping them understand the "why" is equally as critical as the execution and outcomes. Perspective here will help you succeed. Expect a strong lean towards ownership. This is a culture that values when people take initiative and roll up their sleeves to do the work. Leaders should have a player/coach mentality.