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      ActiveCampaign

      Engaged employer

      ActiveCampaign reviews

      Free perks but unethical culture and unrealistic targets - Account Executive ActiveCampaign Employee Review

      1.0
      16 Jun 2026
      Account executive
      Recommend
      CEO approval
      Business outlook

      Pros

      -free office lunches -free public transport pass -free private health insurance -lots of inbound leads

      Cons

      -no training -no culture -multiple instances of unethical behaviour in the sales team ignored by management -highly transactional with little variety, job is basically doing 3-5 demo's a day to very small businesses (mostly sole operators) and asking for their credit card at the end of the call -targets are unrealistic

      avatar
      ActiveCampaign Response
      1d
      Thanks for sharing this. Free lunches, transport, health insurance, and strong inbound leads are real strengths in the Sydney office, and we're glad those delivered! We hold our teams to high ethical standards, and we have multiple channels available, including direct conversations with People Ops, for anyone who experienced something that felt off to feel comfortable using them. That feedback matters and helps us ensure we're living up to the culture we're building. On training, we're building out more structured onboarding and ongoing development for our Sales teams globally, including Sydney, to ensure people have the skills and support to succeed from day one rather than figuring it out independently. On targets, we regularly review how quotas are set to ensure they're ambitious but achievable, and grounded in real market data. If Sydney targets weren't reflecting the reality of the market, that's feedback that directly informs how we calibrate going forward. For prospective employees in Sydney: Ask about how the Sales team is structured, what training and ramp support looks like, how targets are set, and what the process is for raising concerns. You should get clear, direct answers. We wish you luck in your future career endeavors - thank you again.

      Explore other reviews about ActiveCampaign

      5.0
      8 Apr 2026
      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      The people who work at AC are top tier and I love getting to work with them every day! The company offers great benefits, including a month-long sabbatical after 5 years. The company invests in their employees and helps with career growth and professional development. I’ve enjoyed working here for many years!

      Cons

      The environment is fast paced which is fun but can sometimes be intimidating

      1
      avatar
      ActiveCampaign Response
      2mo
      Thanks for sharing this. Five years is a long time, and the fact that you've enjoyed working here throughout that entire stretch says something real about the people and the environment! You're right that the people here are top tier! We're intentional about who we bring in and how we support them once they're here. The sabbatical benefit, career growth support, and professional development investments are all part of that commitment, and we're glad they've made a difference for you. On the fast-paced environment, it's energizing when things are moving, but it can also feel intimidating when the speed picks up. That's a tension we're constantly managing as we grow. We aim for fast-paced and high-performing every single day. We appreciate you being here for five years and contributing to what makes this place work - here's to the next chapter! If you have additional thoughts, please share with your manager, leadership, or HRBP.
      2.0
      4 Mar 2026
      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      -Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

      Cons

      -Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

      6
      avatar
      ActiveCampaign Response
      3mo
      Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.
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