Benetton Snapshot
If Benetton had a theme song, it could be "We Are the World." Italy's largest clothing maker, The Benetton Group pushes a global attitude in its ads while colorfully dressing customers in about 120 countries through some 6,400 franchised Benetton stores, department stores, and megastores. Benetton's clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton (about 50% of sales) and upscale Sisley, which rings up about 15% of sales. Other brands include Playlife and Killer Loop. Founded in 1965 by four Benetton siblings, the company is controlled by the family's investment company, Edizione Holding, which is seeking to take it private.
