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      Senior Social Media Manager Interview

      13 Sept 2019
      Anonymous interview candidate
      Los Angeles, CA
      No offer
      Negative experience
      Easy interview

      Application

      I applied online. The process took 1 day. I interviewed at hi5.agency (Los Angeles, CA) in Sept 2019

      Interview

      After repeatedly asking me to provide ideas, when I responded to their "Social Media Exam".... they ghosted me and refused to answer any calls. UNPROFESSIONAL, UNETHICAL, and plain RUDE.

      Interview questions [1]

      Question 1

      The following are a few social tasks based on ever-so-popular social tactics and trends. The Platform Strategy Describe a unique Instagram POV for an 80’s film that never had a social campaign. The Post Create Facebook and Twitter copy for a post announcing the release of an action film (choose one you like) to Blu-rayTM and DVD. The Reply Write a response to this comment in a voice you would use for the Deadpool Facebook page. The Tag Create an engagement text-only tweet for a horror film that incentivizes people to tag their friends without using the word "tag." The Tweet Describe the film The Revenant to female tweens in 140 characters or less. The Story Build an IG Story narrative, that has less than 4 taps, for an animated TV show that encourages fans to swipe up to stream. Trending Topics Go to Twitter right now, look at the trending topics. Pick one, and pick your favorite movie, TV show, or brand. Create a post for the property you chose incorporating the trending topic of your choice. Include both post copy and a description of the accompanying asset. The Hashtag Game Create a hashtag game to promote an upcoming or recently released movie or TV show, or a new/recently released product from a brand you love, and several sample entries. ● An example for Big with Tom Hanks might be #BadToys - Teenage Normal Turtles or Mr. Potato Leg The Cross Promotion Ideate on a cross-promotion asset (video, GIF, graphic, etc.) that brings two Netflix Original Series of your choosing together within the same post. Please include a description of the asset and sample post copy. The Brainstorm Please write up one idea for a content theme (series of assets) for Titanic. The Influencer List five influencers that you would partner with to promote a movie or TV show that targets young females. The show is a sci-fi mystery set in a high school. Tell us both who you would target, and what you would want them to do/where it would live online. The Favorite What are your favorite film, TV show, or brand communities on the following platforms and why? Can be different properties or brands per platform. ● Facebook: ● Twitter: ● Instagram: ● YouTube: ● Reddit: The Inspiration Give us an example of a recent campaign, post, or tactic you’ve seen that was well thought out and executed. This can be from any vertical. The Prediction What do you think is the “next big thing” in social and how can it be used specifically for entertainment or brands? This can be a new platform, product, tactic, etc.
      Answer question
      7