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      Toptal

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      Growth Marketing Strategist Interview

      23 Jul 2024
      Anonymous interview candidate
      No offer
      Positive experience
      Difficult interview

      Application

      I applied through a recruiter. The process took 4 weeks. I interviewed at Toptal in Jul 2024

      Interview

      The interview process was well-defined from the first meeting with the recruiter, who was readily available throughout to answer questions and provide feedback at various stages. I met with the recruiter for an initial screening, then had five days to complete a 3-part skills assessment project. This required reviewing and providing feedback on a landing page, lead conversion form Figma prototype, and outlining basic keyword research and SEO strategy for a new business vertical. The assessment required a presentation with a minimum of three slides per section, which I had to present in a video recording with a max length of 12 minutes for submission to the team. After this, I met with the hiring manager and had another interview with the Growth Product team lead. Unfortunately, I made it to the final round, but the offer was given to the other candidate. The process took about four weeks due to my choice in scheduling around some planned vacations, but it likely would have been 2.5-3 weeks with greater flexibility on my part. While the assessment project was time-consuming and substantial for the seniority level of this role, the content was appropriate for evaluating my skills. It made the subsequent interviews fairly efficient with minimal repetition of fundamental skills demonstration.

      Interview questions [7]

      Question 1

      What's your favorite product, digital or non-digital, and why? If you were to change something about it, what would it be and why?
      Answer question

      Question 2

      Are you proficient in SQL?
      Answer question

      Question 3

      Tell me about a time you proposed a test that wasn't well-received by the cross-functional team. How did you handle that?
      Answer question

      Question 4

      How are you looking to prepare for your first 90 days in this role? What would you do and how would you prioritize it? Who would you prioritize speaking with and why?
      Answer question

      Question 5

      How do you approach working with cross-functional teams?
      Answer question

      Question 6

      What are the primary teams and KPIs you focus on for growth campaigns? Why?
      Answer question

      Question 7

      Asked to review sample creatives for display ads and provide feedback in real-time with explanation of reasoning.
      Answer question

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