The interview consisted of talking about ideas for the publication and what type of plans one would have going forward for the following aspects of the company: editorial concept, definition of the target market, magazine footprint, publication layout, competitor analysis, and implementation calendar. The process was in depth and, in actuality, spanned a significant period of time. However, the formal interview phase took just a single day. The most difficult aspect of the interview and vetting process was to ensure that there was a market for the content that we offered. In retrospect, the exchange of ideas between us created a top class publication that serves the public very well. In fact, quite a few readers have mentioned that they save every single copy of the publication for future reference.