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      Programmatic Media Buyer Interview

      26 Oct 2023
      Anonymous interview candidate
      No offer
      Negative experience
      Average interview

      Application

      I applied online. I interviewed at OBMedia

      Interview

      First I spoke with HR. They explained what the company was all about - but only partially, and intentionally so, as I left our chat with a wrong impression. They casually dropped that there was a commission involved, which would at least double my base salary if I were an average performer, and much more if I were great (the salary alone was slightly above market average). Of course that got my interest - who wouldn't want to make tons of money? It sounded too good to be true, but since the company was 20 years old, I reasoned: they wouldn't be in business this long if this were a scam. In sum: they made OBMedia sound like a great place to be: awesome pay, great perks and life-balance, little turnover ("Who comes in doesn't want to leave"), fun and unique work, that most people haven't heard about but were so lucky to have come across. A few days later, my second interview, with 2 people from the media team. This one was more technical, and I had a more realistic glimpse of what the job was. They deal with parked domains. Basically they buy thousands of parked domains (those abandoned websites with no content, only ads) and the media buyers' job is to create fake ads with fake claims, directing traffic programmatically to these sites. In other words: a person might click on an ad claiming huge discounts on a Caribbean vacation, only to land on a site with no content, only because that site *used to be* about travel, and Google Adwords still pays travel-vertical CPCs for that traffic. That's the deal as I understood it, folks. Perfectly legal, and yet unethical as hell. It offers no value to anyone. It's not click fraud in the eyes of the law... but perhaps it should be, I see no difference. It's the kind of meaningless click-baiting that ruins the internet for the rest of us. The sad thing is, I believe that one can actually make money doing that. Oh, I was tempted. "Just for a little while, until I get a better job," I thought. But I would have hated myself. Thankfully I have a hard time hiding my emotions; the interviewers must have seen the horror in my face when I realized what the job was, as they didn't make me an offer. Spared me from further considering selling my soul for money. If the moral aspect doesn't bother you, go right ahead. The rest sounds legit enough.

      Interview questions [1]

      Question 1

      What platforms have you used? Have you ever used A.I. for creating ads? What made you apply for this role?
      Answer question

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