I applied through an employee referral. The process took 1+ week. I interviewed at Kantar (Mumbai) in Nov 2013
Interview
Started with a medium difficulty level aptitude test asking questions belonging to CET level with some questions of CAT level too. Also had to write an essay on a very generic topic like , Are flyover elitist? , then an interview with the group business director and then had to write two essays on the topics given. The topics were , Is FMCG sector growing through a contradiction & Should educational qualifications should be a criteria for politicians?
Interview questions [1]
Question 1
Asked me what is the difference between integrated marketing communications & 360 degree marketing (As I have an advertising background)
Amazing experience, they asked me to share my views on sports and how do I analyse my likes and dislikes. This was followed with a psychometric test and aptitude. The difficulty of test was medium.
Interview questions [1]
Question 1
Introduction, likes dislikes, and planned for career followed by strengths and weaknesses
The interview was long but welcoming on the part of interviewers. General knowledge about various domains was particularly important. Technical questions about basic research terminologies were asked. Having proficiency in office tools and SPSS can help.
Interview questions [1]
Question 1
Difference between primary and secondary research.
I applied through university. The process took 3 weeks. I interviewed at Kantar (Calcutta) in Jul 2024
Interview
First round was Psychometric test which included basic behaviour questions and critical thinking. then first round of interview…….. It was smooth, just give your best and be confident yes. Hdau ocsn odesbi
Interview questions [1]
Question 1
Mostly about my internship since it was market research