Case study questions: Analyse our current recruiting flow - (they will give you access to their current flow) a. What observations do you have on potential pain points and how these may affect recruitment KPIs? b. What are the improvement opportunities you see in the current journey? 2. Analyse the recruitment funnel a. What insights can you draw from the data across recruitment stages? b. Based on the data, what improvement actions do you see - do these align with your initial hypotheses looking at the flow conceptually? 3. New recruiting tool a. Looking at our recruitment journey, what requirements would you define for an ideal recruitment tool? b. Is there a specific tool that you would recommend and why? 4. Lead generation a. Where do you expect most qualified leads would come from (e.g., search engines vs. student associations) and what are potential ideas of how we can tap into these lead sources? Feel free to think creatively. b. What profile of lead (e.g., student vs. professional) would you expect to perform best on GoStudent with regards to CVR and long-term engagement. How would you ensure we target these more effectively? c. We are currently working on promoting referrals, what are some ideas of increasing referral volume? Feel free to think creatively and cite successful referral programs you have seen in the past.