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      Firefish Software

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      Marketing Campaigns Lead Interview

      23 Mar 2026
      Anonymous employee
      Glasgow, Scotland
      Accepted offer
      Positive experience
      Difficult interview

      Application

      I applied online. The process took 3 weeks. I interviewed at Firefish Software (Glasgow, Scotland) in Feb 2026

      Interview

      The interview process took around 3 weeks and it was incredibly professional, transparent, and moved at a great pace. Throughout the entire process, the communication was excellent and I always felt supported and knew exactly where I stood. We had 3 interviews excluding a brief initial chat. It kicked off with a warm initial chat with Vicki from the Talent team, followed by a deeper technical interview with Campbell, the Product Marketing Director. I was then asked to prepare a presentation outlining a go-to-market strategy for a new feature, which was a great way to showcase my full-stack approach and presented it to Campbell and Vicki. The final stage was a conversation with Wendy, the CEO, which focused mostly on commercial impact and cultural alignment. Wendy makes a point of meeting all final candidates which I think this is an excellent practice that shows how much the leadership values every new addition to the "shoal."

      Interview questions [1]

      Question 1

      The questions were a healthy mix of technical execution and high-level commercial strategy. They really look for people who demonstrate ownership, accountability, and a revenue-driven mindset. Some of the questions I was asked throughout the process were: About the Funnel: How I manage the transition from MQL to SQL for a new feature launch to ensure Sales-Marketing alignment. About Personas: How I identify and target the right marketing personas to drive product adoption. Campaign Examples: They asked for specific examples of campaigns I was proud of, but also, one that didn't go as well. They were interested in the why, the data behind the failure, and exactly what I learned and did differently the next time. It showed they value continuous improvement over perfection.
      Answer question