I applied online and was contacted by the recruiter for 30 mins video interview. It began with an initial recruiter screening focused on background, B2B marketing experience, and familiarity with growth strategies. This went deeper into past campaigns, channel performance, and how I approach longer sales cycles. There was discussion about the company’s B2B focus and the reality of a longer buying cycle, particularly in relation to measuring growth impact. The role itself was framed around supporting a new product launch, which made parts of the conversation feel exploratory rather than fully defined.