Interview Process is designed to ensure you're the right cultural fit (to include someone who believes in the mission). Plenty of people out there that are talented, but difficult to find people who also believe in the mission (which is to help people everywhere pursue their lives with greater clarity, purpose, and passion). They interview you with plenty of people throughout the company to ensure you're a right cultural fit (to include an interview with the co-founders if you're one of the first 500 employees). They are not just a Life Coaching company and the mission statement, product pipeline, and total company goals branch well beyond just life coaching. Therefore, be able to speak beyond just life coaching in your interviews.